Monday, February 8, 2016

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Sheyiruns: 5 Reasons I Think Don Jazzy Might Be The Greatest Nigerian Producer

Don Jazzy is undoubtedly one of the hottest producers in Nigeria right now, and that’s without a question. But could he be the greatest Nigerian producer ever?
Here why I think So...


1. Some Of The Best Hits and Albums
Don Jazzy’s discography is simply outstanding, and when you look at it, he’s been directly responsible for the production of some of the greatest Nigerian albums of the past decade; Dbanj – No Long Thing (2005), Dbanj – RunDown Funk U Up (2006), Dbanj – Entertainer (2008), Wande Coal – Mushin To Mohits (2009), Mo-Hits All Stars (2008), Dr SID – Turning Point (2010, Mavins – Solar Plexus (2012).
And the singles? Way too many to list out but let’s highlight the big ones, Dbanj – Fall In Love, Wande Coal – Bumper to Bumper, D’Prince – Omoba, Dbanj – Gbono Feli Feli, Dr Sid – Over The Moon, Dbanj – Oliver Twist, Mavins – Dorobucci, Dr Sid – Surulere and the list can go on and on.

2. He Can Reinvent Himself
Usually when big break ups happen like the break up of Mo-Hits, it tends to spell the beginning of the end for all parties. Everyone figured Dbanj and Don Jazzy would go on to have decent careers but most predictions had it that it’ll never be as high as it was.

Fast forward 3 years, and Don Jazzy has reinvented himself and re-branded in the name of Mavins, and has amassed a whole new squad of hit makers in Tiwa Savage, Dr Sid, Korede Bello, Dija, Reekado Banks and D’Prince. He’s found a way to have the hottest record label in Nigeria once again. Talk about bouncing back up like a rubber ball.

3. Made Some Big Artists
Dbanj, Wande Coal, Dr Sid and D’Prince all owe a huge amount of their success to aligning themselves up with Don Jazzy. It’s an outstanding attribute to have the ability to harness someone’s talent and kick it into high gear. With Korede Bello, Dija, and Reekado Banks slowly becoming household names, it’s clear that Don Jazzy’s earlier achievements is no fluke.

4. Social Media Promo
One thing is clear about Don Jazzy. He doesn’t just understand music, he understands entertainment and the ability to use modern tools to market it. When you take a look at how huge Oliver Twist got with the competition, how Doro in Dorobucci became the slang of 2015, and other major social media trends he’s created just from his music, you realize that Don Baba J is not just a beat maker, but a entertainment business mogul.

5. Longevity
It’s been a solid 13 years that Don Jazzy has been active in the industry, and it’s interesting that there aren’t many moments where he is not in the conversation as being the best producer at that moment. With his ability to reinvent himself, pick out talent, and harness it, you can see Don Jazzy being in the game till he decides he’s tired or maybe creates a product and chills out like Dr Dre.

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